At BladeHQ we recently created a content & marketing department. I think this effort is critical to our success. Some of the most important elements attached this expected success are, sadly, proprietary. As much as I would love to discuss everything it will have to wait indefinitely. Suffice it to say, marketing revolves around the idea of being mentioned. The more places you’re mentioned the better.
And so it is with pleasure that I mention my companies on my personal blog. I’ll just spotlight one every month or so until I run out…
BladeHQ.com was started back in 2003 as a spin off of my first company, BladePlay.com. It’s purpose was to sell higher end knives and gear it’s marketing more toward professionals and collectors. Initially we had limited success because we lacked a “brick and mortal” retail store (a requirement imposed by many knife manufacturers). We opened our first “store” late in 2003 and started carrying name brand knives on our website. With careful planning and some luck our web store continued to grow even through the recent recessions.
With unparalleled in stock availability, top tier customer service and unmatched value we have become one of the largest knife retail companies in the world. We specialize in military, police and collectible knives. We carry brands including Spyderco Knives, Protech Knives, Microtech Knives, Kershaw Knives, CRKT Knives, TOPS Knives, SOG Knives, Benchmade Knives. We’ve got folding knives, spring assisted knives, butterfly knives, and everything else in between.
Our growth has allowed us to expand and in more recent years we have expanded our offerings to include more niche items such as survival gear, outdoor equipment, watches and even clothing. 2011 has started off super and we have some exciting plans for the coming months.