A Bright Idea: Flashlights

At work we’re always looking for products to expand into. One of the things that we’ve really enjoyed are Flashlights. The other day our Fenix flashlight rep asked us if we had any flashlight related domains or websites. I had casually looked, but we really didn’t have any good solid flashlight web domains. I’m a big believer in virtual real estate and moonlight as a domain buyer/seller so I made it my personal mission to get some good flashlight related domains (in case we ever decided to open an online flashlight store). I’m not going to discuss strategies for getting domains in this post, but you do need a small fortune to hunt down good domain names.

Overall I think I did pretty well. In a strange twist of fate I was actually able to procure fenixflashlight.com and fenixflashlights.com. Now they redirect to the Fenix flashlights for sale on our website (a fair amount of visitors comes from this kind of direct traffic). I also secured ledflashlights.com,  flashlightblog.com (we run knifeblog.com so it was a good match) and flashlightsforsale.com (we also own knivesforsale.com, so another good match).  On a whim – and because it cost next to nothing –  I picked up ledlightblog.com; LED technology seems to be the direction all lights are headed.

Slowly but surely our flashlight sales are picking up. We recently became an authorized dealer for Surefire and Xeno flashlights. The world of flashlights is actually pretty big – maybe rivaling the knife industry in size. Maybe.  Full speed ahead.

Resources: LED flashlights, Fenix Flashlights, Flashlight Blog, Knife Blog, Surefire Flashlights, Xeno Flashlights, flashlights for sale.

Posted by Cam, July 7, 2011